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Pure Love: ‘Anthems’

Pure Love: ‘Anthems’

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The debut album from Pure love, set to be released on the 4th of February, is the creation of ex-Gallows frontman Frank Carter and former Hope Conspiracy and Suicide File guitarist Jim. Shortly after leaving Gallows, Frank headed straight to work on Pure Love, touring various venues and festivals with a small catalogue of songs, but a clear, unaltered passion for his music.

Pure Love - Anthems

Taking on a completely new stature of love, not hate, Pure Love have already build up a reputable name for themselves through the release of multiple singles and an impressive live show. Something which sets Pure Love apart from the endless stream of debut releases is the humble birth of the band. Taking it all in their stride, Frank and Jim have calmly and beautifully created a well-deserved buzz around them, which is only going to grow with the release of ‘Anthems’.

Opening up with She (Makes the Devil Run Through Me), the tone for the album is immediately laid down, through the spacey echo’s of the guitars and cheerfully honest lyrical edge. It strikes as being a jovial record, but with a vigilant, sincere, edge to it which draws attention to the intelligent, sharp lyrics. Frank Carters voice is something to admire. Although a clear change from previous work, he flips his vocal range to present a soothing and calming projection.

Previously released single ‘Bury My Bones’ is a hard-hitter. Stating the ethics of the band in a concise and purposeful lyric “I’m so sick of singing about hate”. From here-on in, the music does the talking, sporting beautifully technical guitar work and an striving riff which floats throughout the song.

The first hint of ballad-esque come crescendo fuelled track drifts in, bearing the name ‘Anthems’. A relatively lifeless track, yet still creditable in its own right.

Shifting on to ‘Scared To Death’ which, ironically, starts off with a deep, chuggy, Cancer Bats sounding bassline before bursting into one of the more aggressive songs on the album, showcasing the noticeable punk influences in the album, and rightly so. As much as this is a complete change from Carter and Carroll’s previous bands, it does still radiate a heavily influenced punk stature disguised politely by a melodic and happy-go-lucky sounding overtone.

March Of The Pilgrims concludes the album, as one of the best tracks on it. It’s a varied song, as it skips through all the seasonal triumphs of the album – With the strong, soothing overall tone to it, interrupted by attacking riffs which only compliment the overall feel of the song.

This album definatelly sounds best loud. It’s the kind of album your dad’s likely to walk in and catch you wailing along to. Give it hell.

Check out Bury My Bones below:

Connect with Pure Love on the internet:

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About Laurence Kellett

I'm the editor of Alt Music Review. Full time Digital Marketing Executive, part time music blogger, aspiring music journalist, occasional cat lover, manic CD buyer. Shinfo. You can find me on Google
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